Friday, 30 September 2011
The OYAIDE story
Oyaide’s History
In 1952 Oyaide Elec. Co., Ltd. began business as a small store in the Akihabara area of Tokyo, specializing in the sale of electrical wires. Though we sold mainly magnet wires in the beginning, as our business grew, we expanded our offerings to include a wide variety of electrical cables, including industrial electrical wires, electrical wires for electrical equipment, and coaxial cables. Oyaide began dealing in audio cables about 30 years ago. From that time, the importance of high quality cables for audio systems began gradually to be recognized, and as a consequence, the number of customers requesting them increased as well.
The founder, Kazuji Oyaide, who always listened and responded to the customers’ need, developed our first power distribution box “OCB-1” designed exclusively for audio use and brought it to market. He then developed our first speaker cable, the “OR-800” , which incorporates OFC litz in a “Star-Quad” Structure. Though these items were sold only at our store in Akihabara, they quickly developed a wide following among audiophiles throughout Japan.
Since Satoru Murayama took office as president in 2000, Oyaide began the development of cables and accessory parts for audio in earnest. Over time Mr. Murayama demonstrated exceptional ability as a designer of speciality electrical cables. After becoming president, he led Oyaide in the development of a new and far-reaching business model. He deftly arranged crucial and strategic partnerships with manufactures and subcontractors who each excel in their own area of expertise, thus ensuring that all Oyaide’s products are manufactured to the highest standard possible.
In development, each new Oyaide product is carefully scrutinized from a variety of technical viewpoints, making sure that its performance is based on sound technical theory.
Philosophy
All Oyaide products are made with the materials that are processed exclusively in Japan.
This insures the highest standard of reliability, quality, and value and that the latest and most sophisticated technological processes are employed.
The fundamental idea behind Oyaide’s product development is "Engineering with spirit". This means that we seek to deliver a new standard of products to the world – products that are created with state-of-the-art technology and that deliver breakthrough performance while maintaining the traditional values of old-world craftsmanship.
Our customers demand the very best, and our goal is to satisfy that requirement.
Oyaide seeks to provide unique and original designs and is not satisfied with the status-quo. We constantly anticipate the next format and the newest development. By means of comprehensive and ongoing market research we seek to develop products that are always ahead of the curve.
"The Japanese State of the Art" this sums up the real value found in all Oyaide products. Achieving this “State of the art” involves two factors, putting our customer’s needs first and dedicating our whole being to the pursuit of excellence.
Bringing you closer to the source…
We invite you to experience the emotion and the enjoyment that Oyaide products can provide.
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